Pictures from the exhibition, or How to buy masterpieces?
Once we had an art day – we went to the sale of paintings in the House of Bessarabian Jews (there is such a building in Tel Aviv). This is the second sale we visited – the first was a few years ago. Tel Aviv-Bessarabian Jewish House Photo: Source When we go there, we don’t even think there is anything to buy there. There are at least two reasons for this: there is no money and nothing to buy. And what draws us there? I just want to get involved in contemporary art.
In general, this can be done at least every day – many galleries, for all tastes. But there is no such review of a constantly operating and huge exhibition of paintings. Photo: Boris Rokhlenko, personal archive of the Pictures – many, exhibited about 1000 paintings and reproductions. There are originals. There are reproductions. There are famous names, there are popular names, there are completely unknown names. Prices – from $ 50 per reproduction to $ 5,000 per original. Here is an artist who repeatedly copies her paintings. She is already so famous, her galleries are so full of works that there is simply nowhere else to go.
And here is the artist who draws sheep’s heads – he’s only known for this. But look at these sheep! To paraphrase a textbook for literary universities, purely human features are hidden behind sheep’s imagery: each sheep has its own world. One is thoughtful, the other is flirtatious … Photo: Boris Rokhlenko, personal archive There are practically no paintings made with high professionalism. A lot of bright spots, little feeling. There is nothing to stand up to and just enjoy the beauty. But it’s good that such sales exist. It’s good, if only because after this stream you begin to better understand why you appreciate the classics and good technique.
The good thing is that you can look at a lot of what is painted in Israel. It is good that everyone can declare themselves by submitting their paintings for sale (naturally, through the organizer of this exhibition-sale). A painting for $ 4000 Photo: Boris Rokhlenko, personal archive A variety of genres leads to the thought: how does it turn out that a person buys cheaply, and then suddenly, after 20-30 years, becomes the owner of an expensive thing? And on that very evening there is a program “Seven Forty”, in which we are presented with an antique dealer. And he tells from the screen that after Khrushchev broke up the famous exhibition in the Manege, he began to buy paintings from these “arena” artists on the assumption that someday their paintings would be very expensive. You can imagine that he was not mistaken in the assumptions.
In those days, the picture was, according to him, “either a bottle of vodka, or 30 rubles” (by the way, 30 rubles in those days was a third of the doctor’s rate). A variety of genres Photo: Boris Rokhlenko, personal archive Once this specialist, with the genius of a visionary, bought a painting and put it in a folder (which he later exported to Israel). Somehow he had to go to his friend’s birthday, there was no money. He remembered this picture – and presented it. A couple of years ago, this painting was sold at auction as antiques for $ 100,000. Now he sometimes asks his wife a question: “And you don’t remember who we gave her to?” Returning to the pictures from the exhibition, I can’t get rid of the question: how to determine the prospects of a purchase, how to determine the prospects of a modern artist on the market with such a variety of genres and performance techniques? Perhaps the most correct decision is to buy to taste in accordance with financial capabilities. And there – how lucky! Well, if not possible?